White Papers

Sometimes the creshutterstock_230445391ative word just doesn’t do the trick.

Instead, you need a professional, authoritative paper outlining a position, explaining a finding, or making a declaration.  Of course, that piece should also motivate the reader to want to learn more about your company.

That’s where I come in.

I’m a professional writer.  So, let’s collaborate.  You’ve done the research and you have the facts.  Let me apply writing skills to draft a white paper that makes your organization shine while planting the desire to engage for more information.



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What’s My Process?

Planning & Interviewing  Planning
Not a single word is written until we chat, plan out your strategy and goals, and agree on many things.  What kinds of things?  The voice of your white paper (and how it fits into your overall marketing strategy).  Who we’re writing to.  What you want to come of their reading the white paper.  And so on.  In short, we plan before I write.
Outlining  Outlining
For white papers, I work from a solid outline.  Every paper has a specific purpose.  Together, we’ll map out the entire strategy–from the research to the tone to the length and audience.  We’ll agree on a complete outline and you’ll be as involved in the writing process as you choose.
Writing  Writing
This is where I roll up my sleeves, put on a pot (or three) of dark coffee, and begin the magic (also known as hard work).  Then, I write.  And I write.  And I…you get the idea.  Occasionally, I’ll reach out for clarification, thoughts, etc., but for the most part this stage is where I crawl in to my little writing hole and disappear for a period of time.
Revising and Editing  Revising and Editing
Eventually, I emerge from the cave and present the finished product–your white paper(s).  But, that’s not where the process stops.  You may have some suggestions/ideas/revisions and I’m happy to make those.  After all, this is your paper.  Most writings need an edit.  Together, we’ll finalize the copy before you put it into the universe.