Website Copy

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Perhaps your website needs updating, reworking, editing, tweaking, or whatever phrase is being tossed around the office.  No problem.  Keywords carefully integrated to maximize SEO?  You bet.

Maybe you’re starting from scratch or re-branding or need an entirely new voice on your website.  You got it.

My website copy services can include research or I can take your research and sift out nuggets that make for excellent marketing copy.   You can even write a rough initial draft and I’ll apply some professional spit, polish, phrasing, and editing to make it shine and get your customers to say ‘yes’.

How we approach the project is your call.  I’m happy to give you some professional recommendations after we chat.

(Click on logos to go to website–all copy on each site is 100% mine)

RAG Full Logo

This company provides consulting, coaching, classes, and creative services in the insurance restoration industry.  Their goal is to present a professional, above-average image while building instant credibility.

secondadobe white bkd Second Abode is a company targeting educated, high-worth individuals to promote care of second homes.  The writing approach was a more informative, subtle style designed to minimize hype, to maximize trust, and to establish credibility as a subject matter expert. 

AADC_LogoHRAll American Decorative Concrete is focused on individuals seeking a unique, low-cost franchise opportunity.  Realizing the company is competing with hundreds of other service-oriented franchises, phrases were designed to quickly share pertinent facts while continuously motivating the reader to reach out for more information.

 

What’s My Process?

Planning & Interviewing  Planning
Not a single word is written until we chat, plan out your strategy and goals, and agree on many things.  What kinds of things?  The voice of your website (and overall marketing strategy).  Who we’re marketing to.  What you want to come of their reading the site.  And so on.  In short, we plan before I write.

 

 Outlining  Outlining
For website copy, I work from a solid outline.  Every website has a specific purpose.  Together, we’ll map out the entire strategy–from the voice to the flow to the action you’d like the reader to take.  We’ll agree on a complete outline and you’ll be as involved in the writing process as you choose.
 
 
Writing  Writing
This is where I roll up my sleeves, put on a pot (or three) of dark coffee, and begin the magic (also known as hard work).  Then, I write.  And I write.  And I…you get the idea.  Occasionally, I’ll reach out for clarification, thoughts, etc., but for the most part this stage is where I crawl in to my little writing hole and disappear for a period of time.

 

Revising and Editing  Revising and Editing
Eventually, I emerge from the cave and present the finished product–your website copy.  But, that’s not where the process stops.  You may have some suggestions/ideas/revisions and I’m happy to make those.  After all, this is your website.  Most writings need an edit.  Together, we’ll finalize the copy before you put it into the universe.

 

 

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