Brochures, direct mail campaigns, e-commerce copy, and advertising materials that work–that’s my game.
Fliers and newsletters and annual reports and other nifty things requiring words? All in my wheelhouse. I write, remember? And my entire career has been spent creating effective written copy that motivates and impacts the reader.
(Click on image or link to open)
All American Decorative Concrete e-brochure
Second Abode Guide to Vacation Rental Ownership
Starbuck, Stubb, & Flask e-brochure
What’s My Process?
Not a single word is written until we chat, plan out your strategy and goals, and agree on many things. What kind of things? The voice of your campaign (and overall marketing strategy). Who we’re marketing to. What you want to come of their reading the paper materials. And so on. In short, together, we plan before I write.
For advertising materials, I work from a solid outline. Every piece has a specific purpose. Together, we’ll map out the entire strategy–from a simple brochures to complete campaigns. Marketing materials shouldn’t be created haphazardly. We’ll agree on a complete outline and you’ll be as involved in the writing process as you choose.
This is where I roll up my sleeves, put on a pot (or three) of dark coffee, and begin the magic. Then, I write. And I write. And I…you get the idea. Occasionally, I’ll reach out for clarification, thoughts, etc., but for the most part this stage is where I crawl in to my little writing hole and disappear for a period of time.
Revising and Editing
Eventually, I emerge from the cave and present the finished product–your advertising materials. But, that’s not where the process stops. You may have some suggestions/ideas/revisions and I’m happy to make those. After all, this is your campaign. Most writings need an edit. Together, we’ll finalize the copy before you put it into the universe.